Video marketing is the storm we all saw coming. Ever since the inception of YouTube in 2005, there has a been a gradual adoption of video by the masses. The advancement of technology has enabled seamless video sharing possible. Today, there are numerous sites and social media platforms where people from all around the world interact.
The uber-talented have benefited from such platforms. We’ve all heard of one or two breakout YouTube celebrities. The likes of Justin Bieber and PewDiePie were able to utilize video marketing to their advantage and create reputable brands while at it.
The most successful video creators employ the basic tenets of marketing when promoting their products and services online. At times, they do this without even realizing. As a marketer, you can leverage the power of video by creating inspiring videos that appeal to your target audience.
Having video marketing as part of your strategy is a great way to boost sales. The simple act of having video on your landing page has been noted to improve conversions by as much as 80%. While at it, you can also boost the company profile and attract even more business.
Don’t believe us? Just watch! (no pun intended). Here’s why we believe marketing with video is something you should embrace.
9 Reasons Why You Should Consider Video Marketing
1. Video Improves ROI
Many businesses judge their performance during review season based on the return on investment. Video is now used as a tool by businesses with 83% reporting enhanced figures thanks to video marketing. Given the amazing numbers recorded, it’s little wonder why video has been adopted by the masses.
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During the developmental years, video production was an expensive venture. In the present time, the scene is totally different. People can create compelling content straight from their smartphones. While it’s true that some production experience can be pivotal, it’s not an absolute necessity. The most important thing is the quality of insight in the presentation, not the video quality.
2. Videos Have a Thing for SEO
The interactive nature of videos allows viewers to admiringly ogle at content for longer periods. Companies like Google have optimized their systems to rank pages based on the stay time of visitors. A Forrester study revealed that websites with videos have a 53% chance of appearing on the first page of search results.
The rich media content of videos allows extras like tags, keyword labels and descriptions to come into play. Given that it’s the second largest search engine in the world, many people like using YouTube embeds on their websites. Once you optimize your videos for SEO, you automatically boost your visibility in the online space.
3. Personal Connection
Compared to other forms of communication, video stands out due to its intrinsic nature to connect. Brands are now using videos to form a close relationship with their viewers. You can use videos as an avenue to share creative works whilst endearing to your audience.
A study showed that video marketing campaigns that feature emotional content had a good reception. In fact, compared to rational content, such videos recorded double the numbers in terms of reach. When it comes to video marketing, it’s impossible to go wrong.
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4. Convenience
In the digital age, life moves fast and everyone seems to be in a hurry to go someplace. Since humans have an inherent need for information, we can’t stop ourselves from pursuing sources. Videos provide the perfect escape for many who seem to be in a hurry. Like the proverbial killing of two birds with one stone, video is an all-rounder when it comes to information dissemination.
Video marketing excels because it is fast and convenient. There’s no need to peruse lengthy sections of text to get what you need. A lot of summary and preparation goes in the development of scripts. As a result, most videos tend to go straight to the point just to deliver the message. Since the point is made early, you stand better odds of engaging leads who would not have had time to book an appointment.
5. The Trust Element
Just like The Thinker of the Rodin Museum, trust is oft regarded as the centerpiece of the sales process. Instead of relying on the typical sales pitch, you should constantly seek to deliver on quality content. Through video, your personality can shine. Since you’re the determinant of the narrative, you can control the manner in which you’d like the brand to stand out. While marketing with video, you don’t necessarily have to be a bore. You should try to incorporate humor and a couple of questions during the presentation.
Once you appeal to your audience as a reputable source, you’re likely to grow your audience further. This is because people tend to organically share content they found helpful with their peers. Video marketing is a great inbound marketing technique that can help you grow your audience.
6. Mobile Users Love Video
According to YouTube, mobile videos have been rising at an unprecedented level in recent times. The popular video platform reports that mobile views double every year. Mobile phones provide the perfect opportunity for viewers to check out content on the go. The diversity of content offered by video has ensured that it is the go-to form of media checked out by a majority of users.
Since there’s an upsurge in smartphone use, you should make considerable investments in video marketing. The mobile avenue provides you with a sure-fire way to boost engagement since the audience is ever-growing.
7. Explainers are Amazing
Rather than read a book, many people prefer to learn through video. There are numerous subjects to learn ranging from cooking, technology matters, first aid, and many more. Video marketing has become the preferred manner for people to learn about the world and adopt new skills. Brands have clearly taken note of this with 45% of establishments sporting explainer videos on their landing pages. Fascinatingly, 83% of this demographic reported enhanced sales after implementing video marketing strategies.
Video marketing has proven itself to be a powerful enterprise. Cartoony 2D and 3D videos have been on the rise. These animated videos are being used to explain phenomena that would otherwise take ages to be re-enacted. These happenings include historical events, science concepts, and various other exploits.
8. Staying Power
Due to the influx of advertisements all around us, it’s hard for people to remember most marketing campaigns. Interestingly, about 80% of people have come to the fore and revealed that they are more likely to remember video ads.
While traditional text is still important in the marketing world, it seems to a notch below video. With video, you can incorporate various forms of imagery and text in a creative manner. Plain text is nothing more than that.
Given the various communication platforms available to us, it’s harder than ever to remain relevant as a business. However, the aforementioned statistic provides a glimmer of hope. If you’re looking to enhance your brand’s image, you should try marketing with video.
9. You can Enhance Your Email Click-Through Rate
About 60% of marketers who use video marketing as a tool have reported that they’ve been able to double or triple their earnings. Since most of the leads are sourced through email, you should seek to incorporate videos when reaching out to your subscribers in order to boost sales.
With video, you can accelerate the pace at which leads become prospects, before they engage in the actual sale. Importantly, you should not try to overcomplicate the presentation once you embrace video. Instead, you should seek to appeal to customers’ personal sense of being. Thank you and welcome video messages can go a long way in boosting your email click-through rate.
